OED is based on ideas gathered from their creators over a 20 year span, which covered more than 150 different platforms, along with ideas from over 2000 different business owners from all aspects of business life. From different business types, to different products and services, target audiences and more. Unique ideas centered around making the life of their clients better. With the focus on a serious online platform that can handle and adapt properly to their business model as close to an out of the box experience as possible, here is where OED is born.
OED is one of the first (if not the first) platforms to be built in a way where the platform adapts constantly to the user and not the user to the platform. It is always growing and changing from user feedback, growing along with the needs of them, their business models and adapting to their future changes.
From the start, from the first line of code, we believe that a platform should always work together, as a partner with the users, and as such have asked users for years what their needs are, what their issues are, what is their target audience, products, services and goals as an online business and how a platform could be changed to make their life easier, automated, friendly and cost effective. Basically, how can WE make a platform for you and your business.
We use this as base to develop a whole platform from scratch, and with it, cover many common scenarios where specific online business ideas lack, this is our standard, and it is used to avoid some shortcomings that many of us live with it today, hence the current modus operandi in many popular platforms where you are required, as a norm, to ask a 3rd party developer for customization, paying 3rd party developers for changes that could have been default from the start, worrying about updates breaking custom work or even updates pushed by the platform itself breaking default behavior on the site, and with it, affecting your clients directly, or not even giving you the option to change the platform and look to adapt it to your business model. All of this at the Software level, but even worse, many platforms share their infrastructure between clients, which means, when one client has an issue, all clients in the shared environment have the same issue.
Separation of concerns is a big deal here and one we address from the beginning when building the infrastructure. We take care of the user, not just at the software level, but at the infrastructure and beyond, so the user can focus on what matters: Their clients.
With OED, all of this ends, since our belief is that all decisions should be managed by the owner of the site, not us. The owner of the site should have the most complete, flexible freedom that we can offer and grow that freedom even more over time. We should not be a limitation for your business to grow. We should be the boost that gives your business site a chance to grow. A very different mindset as you can see.